School of Character Kitemark

The Kitemark or Kitemark Plus is awarded to schools and colleges that can demonstrate that they take an explicit, planned and reflective approach to the cultivation of positive character qualities in their pupils in the interests of human flourishing. There are two levels of award:

  • School of Character Kitemark.

  • School of Character Kitemark Plus.

The process of being awarded one of the Kitemarks is formative; it is designed to help schools or colleges develop and enhance their character education provision. As such, the aim of the award is not just the recognition of good practice, but also to support schools to develop desirable character qualities that contribute to individual as well as broader societal flourishing. Schools or colleges applying for one of the Kitemarks initially undertake a self-evaluation against four criteria.

At ACE we understand that affordability levels vary between schools and we are keen that cost isn’t a barrier when applying for the kitemark. If this is an issue for your school or college please contact

Please note you must be a current ACE Member to apply.

Kitemark Information Pack
Kitemark Application Form
International Kitemark

Following the development of a virtual assessment process for the Schools of Character kitemark, ACE will now be accepting Kitemark applications from schools and colleges anywhere in the world.

  • Small/Primary (up to 250 pupils) Kitemark £750

  • Medium/High School (250 – 500 pupils) Kitemark £900

  • Large/High School (500 + pupils ) Kitemark £950