The ACE School of Character Quality Mark or Quality Mark Plus is awarded to schools and colleges that can demonstrate that they take an explicit, planned and reflective approach to the cultivation of positive character qualities in their pupils in the interests of human flourishing. There are two levels of award:

The process of being awarded one of the Quality Marks is formative; it is designed to help schools or colleges develop and enhance their character education provision. As such, the aim of the award is not just the recognition of good practice, but also to support schools to develop desirable character qualities that contribute to individual as well as broader societal flourishing. Schools or colleges applying for one of the Quality Marks are required to complete an application form comprising self-evaluation against four criteria. There is also a requirement to submit a comprehensive digital evidence base (details provided on receipt of application).

Applying for the ACE Quality Marks

The foundation of a school or organisation’s character programme is extremely important. 

Schools and organisations that draw on character-based theory and research often have the most thriving and transformative provision. They are also the most well placed to meet the criteria for the Quality Mark awards. 

For this reason, it is essential not only to utilise resources and guidance from ACE, but also organisations such as the world-leading Jubilee Centre for Character and Virtues. 

Please do take the time to look at Jubilee Centre and their Framework for Schools before applying for the Quality Mark. This will deepen your understanding of what is meant by character education and what the Quality Mark is designed to assess.  

At ACE we understand that affordability levels vary between schools and we are keen that cost isn’t a barrier when applying for the Quality Mark. If this is an issue for your school or college please contact admin@character-education.org.uk