Kitemark

9 principles

The Schools of Character Kitemark or Kitemark Plus is awarded to schools and colleges that can demonstrate that they take an explicit, planned and reflective approach to the cultivation of positive character qualities in their pupils in the interests of human flourishing. There are two levels of award – the Kitemark and Kitemark Plus. 

The process of being awarded one of the Kitemarks is formative; it is designed to help schools or colleges develop and enhance their character education provision. As such, the aim of the award is not just the recognition of good practice, but also to support schools to develop desirable character qualities that contribute to individual as well as broader societal flourishing. Schools or colleges applying for one of the Kitemarks initially undertake a self-evaluation against four criteria. 

Following the self-evaluation a member of the ACE team will visit your organisation to carry out an audit of your self-evaluation to confirm if it meets the Kitemark requirements. During this visit, schools or colleges will also be offered professional support and advice to help them develop their programme of character education. 

All schools that meet the requirements of one of the Kitemarks will be presented with a school success package consisting of a Schools of Character plaque and a report that includes recommendations, use of the Schools of Character logo and a press release template. Recognition lasts for three years before becoming due for re-assessment. 

Recognised by Rt Hon Damien Hinds - Secretary of State for Education. 

 Schools of Character   Information Pack Page 01

 Schools of Character   Information Pack Page 01

(Please send all applications to This email address is being protected from spambots. You need JavaScript enabled to view it.)

a speech by Damien Hinds on Character Education where ACE was mentioned.  In the speech the S of S said ‘We are also exploring how schools could be recognised or accredited for the work they have done in this area. I know that the Association of Character Education is doing some very interesting developments in this space.’ The DfE are putting together an advisory group and one of their tasks will be to develop some school self-evaluation character education benchmarks – which we hope will be based on the Kitemark.  This is an on-going discussion and I will keep you informed as things progress.  On top of this is the news that Ofsted are now also taking Character seriously – the policy environment has never looked better. 

You can see the full speech here: https://www.gov.uk/government/speeches/education-secretary-sets-out-five-foundations-to-build-character

Log in