ACE was established in 2015 to respond to the growing interest in character education in Britain. It was established by a group of well-known head-teachers, academics and other educationalists who recognised the desire of many schools to enhance their character education provision. ACE was founded on 18th May 2015 at a meeting in the Jubilee Centre for Character and Virtues at the University of Birmingham.
In the inaugural year ACE is being supported by the Jubilee Centre for Character and Virtues to become an established organisation. In 2016/17 the organisation will be financed by membership subscriptions and grants from trusts and other organisations. The Association is run by teachers for teachers and the activities are both initiated and driven by its members. The organisation is overseen by an Executive